Somewhere between one-third and three-quarters of single people with internet access have used it to try and meet someone new.

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Contrary to the stereotype, there’s little evidence that internet dating is the last resort of social misfits or weirdos. Internet daters are more likely to be sociable, have high self-esteem and be low in dating anxiety (Kim et al., 2009; Valkenburg, 2007).

These studies found no evidence that people use online dating because they can’t hack it face-to-face. People’s motivations to start online dating are many and various, typically involving a triggering event like a break-up, but overall Barraket and Henry-Waring (2008) have found that people’s motivations are less individual and more social.

People aren’t using online dating because they are shy but because they have moved to a new city, are working long hours or don’t have time to meet anyone new.

Although 94% deny their internet dating profiles contain any fibs (Gibbs et al., 2006), psychologists are a suspicious lot. (2008) measured the heights and weights of 80 internet daters, as well as checking their driving licences for their real age.

When this data was compared with their profiles, it showed that nine out of ten had lied on at least one of the attributes measured, but the lies were only small ones.

The most frequent offender was weight, with daters either adding or shaving off an average of 5%.Daters were more truthful about their age (1.5% deviation) and height (1.1% deviation).As expected women tended to shave off the pounds, while men gave themselves a boost in height.These lies make little difference in the real world because the vast majority of fibbing would have been difficult to detect in person.Most people want to meet up eventually so they know big lies are going to be caught. Even without Photoshop to iron out the wrinkles, camera angles and lighting can easily change perceived attractiveness.People instinctively understand this when choosing their profile photo so Toma and Hancock (2010) took photographs of internet daters, then judges compared these to the real profile photos.